The crucial role of parents in international student recruitment and retention

17 Apr 2019

Short on time? Here are the highlights:

  • In many countries, parents play a key role in study abroad decisions, and part of the recruitment effort should include messaging that speaks to them and their concerns and hopes
  • Remember that parents’ priorities will differ according to where they live – conduct market research to ensure your communications will hit the right mark
  • Once students are enrolled, don’t forget about parents – they can be hugely influential in terms of retention

full story

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.