The crucial role of parents in international student recruitment and retention

17 Apr 2019

Short on time? Here are the highlights:

  • In many countries, parents play a key role in study abroad decisions, and part of the recruitment effort should include messaging that speaks to them and their concerns and hopes
  • Remember that parents’ priorities will differ according to where they live – conduct market research to ensure your communications will hit the right mark
  • Once students are enrolled, don’t forget about parents – they can be hugely influential in terms of retention

full story

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